As a chamber that stands at the intersection of business, culture, and community development, the Philippine Chamber of Commerce and Industry – Iloilo Chapter, Inc.(PCCI Iloilo) recognizes the value of open feedback in shaping the way local enterprises grow. At the same time, we believe in championing a culture of responsible expression—one that critiques with clarity but never at the expense of dignity.
The recent public review by content creator Euleen Castro of Coffeebreak, a local café chain that has served Ilonggos for over two decades, has sparked necessary conversations about food, service, and standards. These are valid discussions, and they matter. But we also believe it’s just as important to consider how feedback is delivered. When commentary crosses the line from constructive to hurtful, it doesn’t just challenge a business it can impact livelihoods and morale.
Legacy businesses like Coffeebreak are more than places to grab a cup of coffee. They’re built on years of hard work, perseverance, and a love for community it is an entire culture of entrepreneurship. They embody livelihoods, dreams, and a commitment to creating spaces for community connection. Dismissing these efforts in a manner that mocks or demoralizes not only undermines entrepreneurship but also erodes the respectful discourse that Iloilo is known for.
PCCI Iloilo affirms that the role of content creators in shaping consumer decisions is vital and valued. But with influence comes responsibility. We encourage honest reviews, but also call for a thoughtful balance—one that upholds feedback as a tool for improvement, not humiliation.
Let this be a moment to reframe the way we all engage—businesses listening with openness, and consumers, especially those with wide platforms, speaking with care.
#PCCIIloilo